While everyone has some feature or imperfection that causes them dismay, for a good percentage of the population this discomfort can significantly impair quality of life. Men suffering from gynecomastia—commonly referred to as “man boobs”—can be uncomfortable in situations and functions requiring swimwear. But men are increasingly battling back, opting for a particular surgery: male breast reduction. St. Louis-based Dr. Terry Myckatyn of West County Plastic Surgeons of Washington University is very familiar with this procedure as demand for it grows in Missouri and elsewhere.