People have a need to feel like they’re being heard. Executive Operations Manager Nike Air Max 270 Soldes , Ivan Lasater points out some barriers to effective listening. How Well do we Listen? Even the best communicators pick up only about 50% of the messages others are trying to send when they speak. After a length of only a few months, the amount of information they actually retain is reduced to about 25% of the content. People have a need to be heard and to feel like the messages they are sending are being understood. Those messages could include important questions that need to be answered, or there could be messages imbedded in the context that a person needs you to understand and aren’t communicated in a straight forward manner. People often